C&S created a practical guide to help colleges identify and share the strongest stories already happening on campus.
College Presidents for Civic Preparedness is a coalition of more than 130 presidents committed to strengthening civic culture on their campuses. This work is essential, but so is showing its impact.
At a time when higher education faces heightened public scrutiny, it is more important than ever for colleges to demonstrate—not just describe—how they prepare students to engage thoughtfully with complex issues and contribute to their communities.
Strong stories are one of the most effective ways to do this. But finding and telling those stories isn’t always easy.
This toolkit helps presidents, communications teams, and campus leaders surface the strongest stories already happening across campus—and shape them into clear, compelling examples of how students are learning to engage across differences and collaborating to solve problems in their communities.
What’s inside
Use this guide to support storytelling across campus communications, advancement, and public engagement. Here’s what you’ll find:
- How to identify promising story leads already happening across campus
- How to capture student experiences in meaningful, usable ways
- How to shape stories into clear examples of civic learning in action
- How to share stories through:
- Speeches
- Social media
- Fundraising appeals
- Alumni newsletters
- Media outreach
- Campus communications
How to use this toolkit
Use this guide to:
- Identify promising story leads
- Capture student experiences
- Share those stories widely across platforms and audiences
